Branding
2024
UVA Coach is an online platform offering courses and tutorials taught by certified trainers across different sports. It was built for the Latino community in Miami, where access to personal trainers is often expensive or hard to find — UVA Coach makes that expertise accessible, directly from the people who are certified to teach it.
For this project, I designed the visual identity.
Concept
The mark builds the letter U from two overlapping rounded forms — one of them curving inward to also read as a C, quietly folding "Uva" and "Coach" into a single shape.
The color block shift between green and purple echoes a grape's skin, tying the mark back to its name. At the same time, the rounded, ball-like forms nod to sport — so the logo reads as an athlete's tool as much as it does the fruit it's named after.
Letter U
Letter CIsotype
Grid
Color variations
Logotype
Typography
Poppins
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt
Uu Vv Ww Xx Yy Zz
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