Natalia Alcócer

About me

I'm a multifaceted creative who specializes in building visual universes with detail and personality.

I studied Design Business & Communication at Universidad de Palermo (Bsas - Arg.), hold a degree in Product Design, and spent two years in Graphic Design before deciding I didn't need the diploma to keep doing it — because I never stopped.

Packaging, branding, illustration, product design, code — the tools change, but the constant is this: it's that I live through my creativity. I don't save it for work — I use it for everything. Let me show you...

Retrato de Natalia Alcócer

Birthday race

For my 23rd birthday, I set myself a challenge: run 23 kilometers for 23 years. The only catch? I didn't want to run alone.

So I built an entire race around it. Runner kits, route maps, energy gummies — every detail designed, packaged, and handed out to the friends who ran it with me. What started as a birthday idea became a full brand experience, from concept to finish line.

click here to se full project
23 años, 23 kilómetros 23!!!
THE MAP
Las gomitas de la carrera 23k GUMMIES
El kit de la carrera 23k THE KIT
click here to se full project

A brand built between boarding calls

My flight got delayed. Four hours, no plans, and a laptop.

By the time boarding started, Ghee Co. existed: a name, a logo, packaging, a full visual identity — all designed in an airport terminal.

Identidad de marca Ghee
Frasco de Ghee, producto final
Paleta de colores de la marca Ghee
Empaque y etiqueta de Ghee
Galería de la marca Ghee
Galería de la marca Ghee
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Identidad de marca Ghee
Frasco de Ghee, producto final
Paleta de colores de la marca Ghee
Empaque y etiqueta de Ghee
Galería de la marca Ghee
Galería de la marca Ghee
click here to se full project

That's what happens when nobody's asking. Here's what happens when someone does.