Concept

I make my own ghee, and one day, waiting for a delayed flight, the idea hit me: why not give it a brand?

I wanted something fun and colorful — a clear departure from existing ghee brands — that could communicate the benefits of this food within Ayurveda, a tradition thousands of years old. I liked the idea of weaving small facts about this practice into the product itself, so I could gift it to people I love and they'd understand it's more than just something healthy.

I wanted the design to feel just as intentional: vibrant colors, balanced with contrast.