Product Design
2024
Cero is a hand sanitizer concept designed end to end — product, packaging, and visual identity — for a course project at Universidad de Palermo.
Awarded 1st Place, Universidad de Palermo.
Product Design
2024
Cero is a hand sanitizer concept designed end to end — product, packaging, and visual identity — for a course project at Universidad de Palermo.
Awarded 1st Place, Universidad de Palermo.
Concept
Cero is a portable hand sanitizer, designed to live inside a handbag. That enclosed, dynamic space holds multiple objects at once — exposed to cross-contamination, friction, impact, and changing temperatures, on top of limited storage and the difficulty of finding what you need. Built for active users who carry bags full of belongings, Cero was born to solve all of these problems.
Morphology
Side groove
Ergonomically shaped so the finger fits perfectly.
Protective shield
Prevents cross-contamination.
Ovoid shape
Fits naturally in the palm of your hand.
Opening edge
Guides the user on how to open the cap.
Magnetic closure
Prevents spills and accidental openings.
Measurements
Compact size
Easy to store
300 ml
80 mm
Material and colors
ABS
Resistant to friction and impact, easy to clean and personalize, glossy finish. Gray color combines elegance and versatility.
Packaging
Branding
Logotype and isotype
El diseño del logotipo refleja la naturaleza curva de Cero. La O imita la forma del sanitizante, y refleja el concepto de diseño: la carcasa protectora y el sanitizante guardado en el interior.
Color Palette
Los grises terrosos son una base neutra que aporta elegancia y sobriedad, mientras que los toques rosas terrosos le dan un toque cálido y cercano que equilibra el diseño. El amarillo se usa como color de acento, un elemento vibrante que agrega diversión, energía y contraste.
Graphic elements
Graphic pieces